Whale TV to Implement OneTrust’s Consent Management Platform on Whale TV OS and Free Streaming Service Whale TV+
SINGAPORE – 23rd January 2025 – Whale TV™ today announced that it has selected OneTrust, the platform helping organisations use data and AI responsibly, to power privacy-first, personalised experiences across its streaming operations. Whale TV will replace its existing consent management solutions with OneTrust’s Consent Management Platform (CMP) to centralise and simplify consumer consent and preferences on its Whale TV operating system (OS) and owned and operated streaming apps such as Whale TV+.
OneTrust’s CMP allows Whale TV to:
· Capture, store, and activate purpose-based consent, user preferences, and first-party data across all customer touch points and devices
· Deploy optimised consent experiences across customer touch points from websites to connected TV (CTV) devices
· Allow individual users in a household to manage their consent, preferences, and privacy rights
· Automatically communicate consent and preferences downstream to marketing and advertising partners
· Demonstrate compliance with opt-in/opt-out requirements, frameworks like IAB's Transparency and Consent Framework, and data protection laws such as the GDPR, CCPA, and hundreds more
“It is crucial that we build a relationship with our users that is based on trust,” said Chris Hock, VP Monetization at Whale TV. “We do that by giving them more control over their data and providing transparency over how we store and process it. By capturing consent and user preferences with OneTrust, we can ensure privacy for our audiences while delivering personalised recommendations and more relevant advertising.”
When selecting a privacy partner, Whale TV sought a platform that could accommodate its global audience base and enable compliance with various data privacy regulations and frameworks around the world. They also needed a consent management solution that could be seamlessly deployed across web, mobile, and CTV devices. With regulatory intelligence across 300+ jurisdictions and support for 250+ languages and geolocation rules, OneTrust allows Whale TV to deliver privacy-first experiences at a global scale.
“Consent is becoming the foundation of digital customer experience. Providing audiences with more control over their data isn’t just a legal obligation, it demonstrates that data is being used responsibly. This creates a virtuous cycle of trust. Customers who feel valued share more data which enables more personalization. With OneTrust, Whale TV can capture and activate more first-party data and deliver customer experiences that drive loyalty and growth.” - Ojas Rege, SVP and GM, Privacy & Data Governance at OneTrust.
OneTrust Consent & Preferences empowers IT, marketing, and privacy professionals to collect, govern, and use consent and first-party customer data across their business needs. Organisations can deploy up-to-date privacy experiences across all customer touchpoints, unify third-party and first-party data, and have confidence that their data is consented when they use it. From preferences for marketing communications to consent for advertising and analytics, OneTrust helps organisations provide their customers with choices on what data to share and how it can be used, while also empowering marketing and data teams to create personalised experiences without compromising privacy.
Whale TV recently announced the start of the rollout of Whale OS 10, a licensable TV operating system that enables TV brands to create smart and simple TVs. With the new OS, consumers can enjoy a more personalised viewing experience through user profiles and AI-powered recommendations. The Whale TV operating system is available for global deployment, supporting all tuner standards and offering UI localisation in 68 languages. With over a decade of experience in the industry, Whale TV collaborates with 13 TV manufacturers, including Moka, KTC, Express Luck, HKC and SQY.
About Whale TV
Whale TV is an independent TV operating system that makes TVs smart and simple to use. Since its inception in 2011, the company has worked with 400+ TV brands and enables 43M+ monthly active TVs around the world to help consumers discover, find and watch their favorite entertainment. With its easy-to-use TV OS, the company connects consumers, TV brands, content providers and advertisers. Whale TV is headquartered in Singapore and has teams collaborating across the globe to make TV better for everyone.
About OneTrust
OneTrust’s mission is to enable the responsible use of data and AI. Our platform simplifies the collection of data with consent and preferences, automates the governance of data with integrated risk management across privacy, security,IT/tech, third-party, and AI risk, and activates the responsible use of data by applying and enforcing data policies across the entire data estate and lifecycle. OneTrust supports seamless collaboration between data teams and risk teams to drive rapid and trusted innovation. Recognized as a market pioneer and leader, OneTrust boasts over 300 patents and serves more than 14,000 customers globally, ranging from industry giants to small businesses. For more information, visit www.onetrust.com.
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