AMSTERDAM, 20 October 2026 - Whale TV, the independent smart TV operating system, today announced two senior hires for Whale TV Ads, its advertising business. Naguib Elkhangy joins as Head of Ad Sales, Emerging Markets, and Vanessa Delgado joins as Head of Ad Sales, Latin America. Both will build and lead dedicated ad sales teams in their regions, bringing Whale TV Ads closer to local advertisers and agencies.
Whale TV Ads is the monetization engine of the Whale TV business, and it is growing fast. In 2026 Whale TVs advertising revenue tripled compared to 2025. Advertisers and agencies reach viewers through two core products:
• In-stream video ads across the ad-supported apps on Whale TV, including its own FAST service Whale TV+.
• CTV native inventory built into the independent Whale OS, including [home screen masthead placements, navigation tiles, etc.], giving brands premium, first-screen visibility on the big screen.
Latin America and Emerging Markets are rapidly developing connected TV regions in the world. Viewers are moving more of their entertainment time from linear to streaming, and smart TV is where that shift happens. With ad sales leadership on the ground, Whale TV Ads gives local and global advertisers a direct route to these audiences, through an OS that TV brands choose because of its independence.
Naguib Elkhangy brings 10+ years of experience across digital media, programmatic monetization and CTV, with a strong focus on MENA and OEM-led CTV ecosystems. Most recently at ArabyAds, he helped build and lead exclusive CTV partnerships across LG, TCL, VIDAA, Coolita and Whale TV, alongside broader programmatic monetization. Prior to ArabyAds, Naguib held roles at Gemini Media and Sarmady (Vodafone). He will lead Whale TV Ads’ commercial growth across MENAT and Sub-Saharan Africa, with a broader regional focus spanning Türkiye, Eurasia, APAC, SEA and ANZ.
Vanessa Delgado joins Whale TV from AD Digital, where she led its FAST-streaming business. She brings 20+ years of experience in media tech and advertising across Latin America, with companies like OTTera, MetaX, Omnicom Group and McCann. Vanessa will build Whale TV Ads' advertiser and agency relationships across the region.
"Whale TV Ads is where our scale with 47.5M monthly active TVs turns into value, for our TV brand partners, for content owners and for advertisers," said Chris Hock, Vice President of Whale TV Ads. "The CTV growth is currently accelerating in emerging markets and Latin America, and winning there takes people who know these markets from the inside. Naguib and Vanessa have built ad businesses where it is hardest and where the growth is greatest. Now they will build the teams to match."
About Whale TV
Whale TV is an independent TV operating system that makes TVs smart and simple to use. Since its inception in 2011, the company has worked with 400+ TV brands and enables 47.5M monthly active TVs around the world to help consumers discover, find and watch their favorite entertainment. With its easy-to-use TV OS, the company connects consumers, TV brands, content providers and advertisers. Whale TV is headquartered in Singapore and has teams collaborating across the globe to make TV better for everyone.
